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What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived

 not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Section 1.10.32 of "de Finibus Bonorum et Malorum", written by Cicero in 45 BC

• Lorem ipsum dolor sit amet, consectetur adipiscing elit.
• Nullam luctus ligula vel orci mollis maximus.
• Proin sit amet ligula consequat arcu dictum venenatis et eu nisl.
• Aliquam vel massa vel massa tincidunt cursus.
• Vivamus nec ex nec massa mollis porttitor quis sit amet ante. 

• Fusce rhoncus massa porta ultrices tempor.
• Praesent accumsan ex id magna rutrum vestibulum.
• Cras a tortor blandit, porttitor dui eu, efficitur diam. 

• Praesent ut felis quis odio vehicula commodo vel eu libero.
• Phasellus congue nulla ut ultrices dictum.
• Donec ultrices erat eget finibus congue.
• Proin viverra metus ut malesuada accumsan.
• Pellentesque pellentesque magna quis lobortis sodales.

Tell Me What You Want

This raises an important question: What do people want from a virtual assistant? After all, the concerns of interaction designers should reflect those of users—but you wonder who benefits most from the changes they make. Amazon’s efforts to make Alexa sound as human as possible suggest that users expect their artificially intelligent sidekicks to do more than turn on their lights or provide a weather forecast. They want these devices to understand them. Connect with them. Maybe even—don’t laugh—date them.